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Not the cheapest, not the strongest:
buy by efficiency

Following the game’s “best” tag works, but knowing why it is best lets you grow faster in the exceptions. It takes two divisions.

NFM Apps guide · 2026-10-02

Efficiency = gain ÷ cost

Divide how much an upgrade adds per second (or per tap) by its cost. The bigger number grows you more per unit spent.

UpgradeCostGain per secondEfficiency
A1,000+100.010
B20,000+2500.0125
C300,000+3,0000.010

Here B is the most efficient. Costs rise by a fixed ratio per level (say 15%), so buying the same upgrade repeatedly lowers its efficiency until another one takes the lead.

Payback time

Payback time = cost ÷ added production per second. B above pays for itself in 20,000 ÷ 250 = 80 seconds. It is the same calculation flipped, but “profitable after 80 seconds” makes save-or-buy decisions easier. If payback is longer than the time left before your next prestige, skip it.

The milestone exception

In games where power doubles at certain levels, the upgrade just before a milestone suddenly becomes the most efficient. Going from Lv.24 to 25 adds one level and doubles the previous 24. If a milestone is three or four levels away, compute it as a bundle: (production after reaching the milestone − current production) ÷ total cost of the remaining levels.

Tap vs auto

How you playPrioritise
Open often and tap a lotTap power and keeping the combo up
Check in occasionallyAuto producers (they keep working while the app is closed)
First few minutesTap power to afford the first auto producer

In the game

Boost tab: Graviton Glove Lv.54 tagged BEST, x2 power at Lv.100 (46 to go), Vacuum Fluctuation Generator Lv.37 under Auto expansion
Boost tab
1

The BEST tag and milestone hint

The Boost tab in Infinite Universe lists three click power upgrades and five auto expansion devices, and tags the one with the highest “gain from one more level ÷ cost” in each section as BEST. Each device shows how far the next milestone is (Lv.25, 50, 100, 200, 400), for example “x2 power at Lv.50 (13 to go)”. The tag looks one level ahead, so when a milestone is a few levels away, use the bundle calculation above.

2

Buy amount and the half-price coupon

The Buy button at the top right cycles x1 → x10 → MAX. When you are just short of the BEST upgrade, a Half-price coupon (ad reward) may appear. Once you have auto devices, Overload 10 min x3 triples auto expansion for a while (followed by a 20-minute cooldown).

FAQ

Isn’t it better to buy the most expensive upgrade first?

Only if it is also the most efficient. At equal efficiency, buying the cheaper one first raises production sooner, which compounds.

Should I keep buying right before a Big Bang?

A Big Bang resets upgrade levels, so skip anything whose payback time is longer than the time left before you reset.

Infinite Universe: Idle Space Clicker

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